Importance of anchor text in backlinks can’t be ignored. Backlinks play the most important role in off-page optimization. When you start the backlink campaign, it is necessary that an external link should have the targeted keyword. Importance of anchor text in backlinks can’t be ignored. Backlinks play the most important role in off-page optimization. When you start the backlink campaign, it is necessary that an external link should have the targeted keyword.
Mostly company name is there in an anchor text. This will not provide any extra description of your product or service. Agreeably, anchor texts are very good for branding your product, but highly ranked usually don’t require it.
I will give you an example to understand the concept deeply. I am taking the example of a fictional company “Micheal Taxi Service in New York”:
Most candidates put the anchor text in terms of “Micheal Taxi Service”. Not Bad!!, But do you think it represents any service or product? The answer will be No. If we add “Taxi Service in New York” or “Taxi in New York” than it.
How Google derives a link’s relevance –
According to PIIM – SEO Course Institue in Patiala, before we go to the conclusion of How important anchor Text is? Let’s take a look at how search engines like Google derive an individual link’s relevance.
Basically, there are three major ways –
Anchor Text –
It is a blue underlined text that is clickable and will take you to another webpage to which it is pointing to.
Anchor Title –
The anchor Title is the tool kit text that appears whenever you mouse over on a link. However, the importance of the anchor title is not really as big as anchor Text. But it is one of the most preventable factors describing the link and what it is pointing to.
Context around the link –
The context that surrounds the link which is an integral part of the sentence.
Basically, we look at two major factors –
• Page Title
• Content Body
Build Backlinks with relevant, but varying anchor text and you will get to rank well in the long run.