Let me tell you branding is more important for your business. If you don’t take my word not an issue let you search on Google about campaign gear and see the first page of Search Engine results all are dominated by brands.
Let’s investigating further
What is Company Branding?
Company Branding is about having a reputation that promotes your products as well as service. It has the power to generate positive feedback before you even start to talk about what you have to offer.
The Relation Between Company Branding and SEO?
- Branding can help you to get the links – Google still believes heavily on links to calculate search engine rankings. Out of 3%, some of the website owners will decide to link to you but some won’t. Because if they have never heard about you before even though they might like your content. But still, they may hesitate to link.
- Branding can help you to get social shares – Yes social shares directly influence your website ranking; it is a hot topic that we have to use it or not. Let’s leave for a moment. As we already discussed if people are familiar with your brand, they will likely be sharing your content in another platform. More chances of people like your business.
- You Brand can appear in search results multiple times – When branding becomes part of your SEO strategy, then this may be easier to get found on search engine results. There are multiple ways that your website appears on search engine results when people search by typing your name or search for the services you are offering. As a Digital Marketing Course institute in Patiala, PIIM says that it is important to incorporate your brand when creating an SEO strategy. On-Page SEO and content marketing technique all work together not only to increase your organic results but it also creates a much stronger brand presence.