Importance of anchor text in back links can’t ignored. Back links plays the most important role in off-page optimization. When you start the back link campaign, it is necessary that external link should have the targeted keyword.
Mostly company name is there in an anchor text. This will not provide any extra description of your product or service. Agreeably, anchor texts are very good for branding your product, but highly ranked usually don’t required it.
I will give you a example to understand the concept deeply. I am taking an Example of fictional company “Netoun Plumbing Supplies”:
Most candidates put the anchor text in terms of “Netoun”. Not Bad!!, But do you think it represent any service or product? The Answer will be No. If we add “plumbing” or “plumbing supplies” than it convince your client because they get what services and products a company deals in.
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