SEO and Company Branding are two different concepts. SEO is a process of placing the keyword and phrases to make it customer and search engine friendly. On the other hand, branding related to company’s creditability and loyalty. But onething to keep in mind that if you Incorporate both sides than it will dilute the prominence of the both. On the same hand if you eliminate any of the two than it will effect all strategic and marketing goals.
What is more important SEO or Company Branding
Firstly, SEO is not an science it is the set of parameters that the website have to comply with. It is the should be must do strategy for a early-stage company. As far as incorporation of company branding is concerned than it should appear later stage.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
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